The UK Department of Transportation has come with a fantastic safety campaign called Think! Included in this campaign is a push to promote awareness among both Motorcycle riders and Automobile drivers of the dangers that both of them face.
The new THINK! motorcycle safety campaign encouraging drivers in an urban environment to “THINK! Take longer to look for bikes”, through TV and radio ads was launched on 30 January 2006. At the same time, riders will be reminded how to make sure that they are seen via an outdoor poster campaign.
Read more about this program here. Watch the outstanding TV Ad for this campaign here.
