Senator Ramon “Bong” Revilla, Jr. has signed on to be Suzuki’s brand and safety ambassador, through a partnership that will promote the dynamic motorcycle lifestyle and advocate safe motorcycle riding.
According to Suzuki Philippines President Satoshi Uchida, “As a young, dynamic legislator, Senator Bong is a hero to millions of Filipino youth. He is the perfect role model to lead Suzuki’s vision of an exciting way of life. Through his support, we can enhance riding safety among motorcycle riders.”
Revilla, an avid motorcycle enthusiast, will be riding the new 2009 Suzuki Intruder M1800R, a racing superbike powered by a four-stroke, twin-cam 1800cc engine. Revilla will also be promoting Suzuki’s S.A.F.E. advocacy through a nationwide publicity campaign. S.A.F.E. is an acronym for Safe, Active, Fashionable, and Easy to use — qualities that all Suzuki motorcycles embody. Senator Revilla will be the company’s endorser for the big bikes that Suzuki Philippines will be bringing in the country.
At the forefront of the S.A.F.E. campaign is Suzuki’s mobile riding safety workshops which brings safety training down to the grassroots level. Suzuki’s riding instructors are deployed to communities where they conduct actual riding demonstrations to make motorcycle riders aware of safety guidelines.
With its commitment to bring mobility to Filipino consumers, Suzuki Philippines is the only integrated motoring company carrying both automobile and motorcycle products under one roof. It hopes to contribute to the country’s progress and industrialization by introducing more dynamic products and programs for the Filipino motoring public harnessing the power of Suzuki’s Way of Life.
Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality. Suzuki R&D efforts cover a wide range of the latest advances in energy, environment, electronics, communication, information and control applications — all devoted to creating products what will meet the challenges of the next generation.
PHOTO CAPTION: Sen. Ramon “Bong” Revilla, Jr. (second from right) signs up as Suzuki’s brand and safety ambassador. Others in photo are Suzuki executives (L-R): Benedict “Lakay” Arreola, senior marketing manager for motorcycles; Satoshi Uchida, president; and Catalina Calderon, general manager for finance and administration.
Thats a great initiative, Suzuki. Sen. Bong providing motorcycle safety and brand awareness.
BUT HEY, he gets to ride a 2009 Suzuki Intruder (1800cc’s) and all I can buy is a Suzuki 150cc. If you are serious, I would have thought he would ride a bike the public here in the Philippines can buy through Suzuki dealerships. I don’t want a 1800 cc motorcycle, BUT I would like to buy something bigger than 150 cc.