The Massachusetts Motorcycle Association (MMA) has brokered a deal with Massachusetts Turnpike Authority officials and the RMV, to put signs on toll booths at four major interchanges, "When changing lanes, check twice - save a life, motorcycles are everywhere."

"What this means folks," explains MMA Legislative Director Paul Cote, "is that every vehicle, car, truck, motorcycle, etc., that travels the Mass Pike through those four major interchanges will see the signs promoting motorcycle safety awareness... it's estimated that one million travelers will see this message; and hopefully will promote more safety out the roadways!"

Also, neon signs will flash the same safety message on major highways, such as 93, 495, 128, and rte 1.

"The Massachusetts Highway and the Massachusetts Turnpike Authority didn’t just wake up one day last week and decide to publicize motorcycle safety and awareness," says MMA Chairman Jimi Ricci, who also serves on the NCOM Board of Directors. "For the last 4 or 5 years, members of the MMA have been busting our butts trying to get these agencies to help us to try to promote motorcycle safety and awareness. One of our main goals in the last 5 years has been to try to reduce the number of accidents involving motorcycles here in Mass., and everywhere for that matter .We feel that this motorcycle safety and awareness program is finally starting to pay off for us riders."

Ricci also advises riders to get involved in motorcycle safety by joining their local motorcyclists rights organization. "Now is the time to spend what amounts to the price of a T-shirt and help us save lives," he says.