While reading today’s newspaper, I saw a press release from the World Health Organization (WHO) about its Road Safety Campaign. In it, the organization shared its “Road Marks” campaign series of five posters, created to promote action against the non-use of helmets and seatbelts, drunk-driving, speeding, and visibility among bikers and pedestrians.
The organization urge concerned groups from around the world to reproduce any of these campaign posters to promote road safety; especially among the youth since this age group (age 0 to 25) comprise more than 40% of all road traffic deaths worldwide. So here am I blogging about the campaign to do my little share.
Here’s the poster targeted to motorcycle riders:
[copy] Too late to put on your helmet
Most motorcycle deaths are a resut of head injuries. Wearing a motorcycle helmet correctly can cut the risk of death by almost 40%, and the risk of severe injury by 70%.
Be a part of the solution: wear a helmet.
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So why is the helmet painted on the fallen biker? Well, it’s actually the central ‘theme’ of the whole campaign.
>> See the rest of the posters to better appreciate the witty “paintings.”
